Animation Budget History
Like most people involved in animation these days, I read a lot of blogs. Sometimes I think if animators spent less time reading and writing blogs, or gathering old art jpegs, and actually made cartoons we would all be better off...the hypocrite typed into his blog editor.
Awhile back, in one of these blogs, I got interested in the quasi-debate about the state of animation. I think these sorts of arguments are as much a part of our industry as inbetweens. There were probably very similar arguments with every step of the industry's development/devolvement, since Gertie the Dinosaur. The internet has just made them easier to have over long distances without worrying about catching a fist or a paperclip in the eye. Animators are an opinionated lot.
Most of the conversation revolved around a comparison of Flash production vs. classic feature films, such as Disney Classics. To me comparing those two things is kind of akin to comparing what it feels like to drive a Ferrari, to riding a bicycle. I didn't realize that anybody was confused about one being better than the other.
Some of the arguments, made me feel the same way I do when folks compare 3d and 2d animation in a Highlander “there can be only one,” fashion. I never understood this argument. Sculpture and painting have existed side-by-side for centuries. Isn't the relationship between 2d and 3d animation similar. The real difference between the two have more to do to how capitalism has affected the artform in the past two decades.
Nonetheless, I got interested in the capitalism of it all, (see blog's name), and thought it might be interesting to look into budget variations and the quality of animation, so I started reading.
While I was reading, I decided to make a spreadsheet that took inflation into consideration, and compared the budgets of great works of animation, and standard bearers of trends, and figure out how much it cost per minute to make various animation pieces throughout the past several decades. I also tried to figure out what it cost per foot, just to confuse younger people with antiquated terms.
I have been working on this for about a year, and since the year is about to come to a close, and the economy is going to hell, I need to put this up before the current inflation calculations become irrelevant...
Don't read too much into this. I wasn't really trying to prove a point, but I thought it might shed some light on the state of the industry.
The life blood of the animation business, (and it is a business), is money. When an “art” takes long amounts of time, and generally more than one person with specialized skill; the dollar and the "art" are intrinsically interwoven.
Salaries and budgets drive the industry. In our dollar driven world; the buck stops at the buck. If you don’t believe me, read the autobiographies. Not that there is necessarily anything wrong with it, but there were times in reading their books that one might feel that Shamus Culhane, Joe Barbera, and Chuck Jones could tell more about what they made per week, year by year, than they could tell you about some of the work they created. I am glad they did, because it made it surprisingly easy to do research.
Before you click on the comments button, I admit I got some of my information from the internet, and everyone knows Wikipedia is a communist driven pack of lies...so take anything here with a grain of salt. If I got something wrong, please feel free to correct me, and I will attempt to keep things updated. Better yet, if you know what the budget was for something that you feel should be added, I would love to get as much information as possible.
I also know that sometimes what a show is budgeted does not necessarily correlate to what is spent on animation. Trust me, I know this very well. While doing some of this research I noticed some major discrepancies between what a show was "budgeted" and what I know some folks were getting paid to animate scenes on said shows. But these are the numbers that are available, and since I am using them for all examples, I feel it is fair for a poor man's overview.
Here is what I came up with (click in image below to open application):

What did I learn? Honestly, not much. Except that 2d animators these days have gotten the short end of the stick. Younger animators listen to older animators talk about the glory days, but can't really relate. Older animators lived through an apex in the industry pine for the good old days, and if you worked in animation when a movie like Treasure Planet was getting $1.7 million per minute of animation, who can blame you. But I think that same example can show why our industry became unsustainable in terms of the actual global market place. This graph does show where things started getting out of hand. Bad scripts exascerbated the downfall.
At the end of the day, I imagine most studios could make animation as good as Pinocchio, if not better, if they got the equivalent of almost $400,000 per minute of animation.
I think the results shown in this graph are what people would expect, and most people knew this without spending hours on spreadsheets or asking their wife to help look up old TV budgets on the Internet.
Animation budgets are at an all time low, and it can possibly be argued that the level of work in our industry correlates to that. That is kind of how one expects things to work, isn't it? I’m definitely not saying it is a good thing, just seems to be the case.
Here is some of the salary information I found: (click on the image below)

I should probably cite my sources, which I will hopefully will get around to soon. Also, I need to thank Krishna Jain for programming the Actionscript and XML that makes the graph work, and also thank him for being patient. I paid him to do this forever ago, and only am only now posting it. I also wanted to thank the great Amid Amidi of Cartoon Brew, and the always nice Aaron Simpson of Cold Hard Flash for sending me more examples of budgets and fill in some gaps.
Awhile back, in one of these blogs, I got interested in the quasi-debate about the state of animation. I think these sorts of arguments are as much a part of our industry as inbetweens. There were probably very similar arguments with every step of the industry's development/devolvement, since Gertie the Dinosaur. The internet has just made them easier to have over long distances without worrying about catching a fist or a paperclip in the eye. Animators are an opinionated lot.
Most of the conversation revolved around a comparison of Flash production vs. classic feature films, such as Disney Classics. To me comparing those two things is kind of akin to comparing what it feels like to drive a Ferrari, to riding a bicycle. I didn't realize that anybody was confused about one being better than the other.
Some of the arguments, made me feel the same way I do when folks compare 3d and 2d animation in a Highlander “there can be only one,” fashion. I never understood this argument. Sculpture and painting have existed side-by-side for centuries. Isn't the relationship between 2d and 3d animation similar. The real difference between the two have more to do to how capitalism has affected the artform in the past two decades.
Nonetheless, I got interested in the capitalism of it all, (see blog's name), and thought it might be interesting to look into budget variations and the quality of animation, so I started reading.
While I was reading, I decided to make a spreadsheet that took inflation into consideration, and compared the budgets of great works of animation, and standard bearers of trends, and figure out how much it cost per minute to make various animation pieces throughout the past several decades. I also tried to figure out what it cost per foot, just to confuse younger people with antiquated terms.
I have been working on this for about a year, and since the year is about to come to a close, and the economy is going to hell, I need to put this up before the current inflation calculations become irrelevant...
Don't read too much into this. I wasn't really trying to prove a point, but I thought it might shed some light on the state of the industry.
The life blood of the animation business, (and it is a business), is money. When an “art” takes long amounts of time, and generally more than one person with specialized skill; the dollar and the "art" are intrinsically interwoven.
Salaries and budgets drive the industry. In our dollar driven world; the buck stops at the buck. If you don’t believe me, read the autobiographies. Not that there is necessarily anything wrong with it, but there were times in reading their books that one might feel that Shamus Culhane, Joe Barbera, and Chuck Jones could tell more about what they made per week, year by year, than they could tell you about some of the work they created. I am glad they did, because it made it surprisingly easy to do research.
Before you click on the comments button, I admit I got some of my information from the internet, and everyone knows Wikipedia is a communist driven pack of lies...so take anything here with a grain of salt. If I got something wrong, please feel free to correct me, and I will attempt to keep things updated. Better yet, if you know what the budget was for something that you feel should be added, I would love to get as much information as possible.
I also know that sometimes what a show is budgeted does not necessarily correlate to what is spent on animation. Trust me, I know this very well. While doing some of this research I noticed some major discrepancies between what a show was "budgeted" and what I know some folks were getting paid to animate scenes on said shows. But these are the numbers that are available, and since I am using them for all examples, I feel it is fair for a poor man's overview.
Here is what I came up with (click in image below to open application):

What did I learn? Honestly, not much. Except that 2d animators these days have gotten the short end of the stick. Younger animators listen to older animators talk about the glory days, but can't really relate. Older animators lived through an apex in the industry pine for the good old days, and if you worked in animation when a movie like Treasure Planet was getting $1.7 million per minute of animation, who can blame you. But I think that same example can show why our industry became unsustainable in terms of the actual global market place. This graph does show where things started getting out of hand. Bad scripts exascerbated the downfall.
At the end of the day, I imagine most studios could make animation as good as Pinocchio, if not better, if they got the equivalent of almost $400,000 per minute of animation.
I think the results shown in this graph are what people would expect, and most people knew this without spending hours on spreadsheets or asking their wife to help look up old TV budgets on the Internet.
Animation budgets are at an all time low, and it can possibly be argued that the level of work in our industry correlates to that. That is kind of how one expects things to work, isn't it? I’m definitely not saying it is a good thing, just seems to be the case.
Here is some of the salary information I found: (click on the image below)

I should probably cite my sources, which I will hopefully will get around to soon. Also, I need to thank Krishna Jain for programming the Actionscript and XML that makes the graph work, and also thank him for being patient. I paid him to do this forever ago, and only am only now posting it. I also wanted to thank the great Amid Amidi of Cartoon Brew, and the always nice Aaron Simpson of Cold Hard Flash for sending me more examples of budgets and fill in some gaps.


19 Comments:
And the moral is: it payed to have been Ward Kimball.
..and at the same, didn't they get a bargain.
Nicely done and one of the more fascinating documents I have perused in quite a while. But what conclusions can we draw from the data? Like anything, I guess it depends on what you are looking for. More money usually = "higher quality" animation but not necessarily a better film.
Wow - thanks for posting this and for doing all the research required to get it together... it's some of the best research on animation budgets I've ever seen, not to mention the best presentation of budget data...
This is great ! I am so glad you did this .
I've been thinking of something like this for years ... I'm glad you actually did it . This is invaluable information .
I do see one thing that I am sure is incorrect :
You have the budget of Disney's "Aladdin" at $28,000,000 million (in 1992) but that's way too low. I'm almost certain that I was told the budget on Aladdin was about $60 million. By comparison you have Little Mermaid costing $40 million (which sounds about right to me ) , but then Aladdin certainly did not cost LESS than The Little Mermaid . It is notoriously difficult to get real budget numbers from Disney (even for those of us who were working there at the time . those budget numbers were not usually discussed openly )
Anyway, double-check your figures on Aladdin . No way that it cost $28 million.
There's another that I spotted which I don't think is correct : You have Disney's Robin Hood costing $1.5 million, but I'm reasonably sure the budget on Robin Hood was $4 million.
But I'm sure this is a work in progress , so just consider my corrections as contributing to the project overall . Again, I think this sort of project is way over-due. I think it's fascinating to compile and contrast these budgets with present day budgets .
Mr.Nethery,
Thanks for the kind words and stopping by, I appreciate your blog very much and I am glad to hear that I was able to offer something in return for the great information you have posted over the years.
This is solid research and good work.
Thanks for the effort!
It still shocks me when legitimate producers fail to budget for animation -I'll link them to this next time.
I think the Aladdin budget came from Wikipedia, which I readily admit is not the best source:
http://en.wikipedia.org/wiki/Aladdin_(film)
The numbers, another site I used when I couldnt find info in a book, seems to use the same information.
http://www.the-numbers.com/movies/1992/0LDDN.php
If anybody out there has some more inside information, please help us out.
Great information!
I worked on a 3 minute short for Warners Cartoon Monsoon flash animation contest,and they were allocating $30,000. for the production,and we made two.
Now,I have been presented with 6 minute flash productions,at that quality,but producers only have $6,000.to $10,000. many times much less than even the 6 thou. and insist that they have competitve offers from "legitimate animators" willing to do it for those rates in the USA.
What is even more distressful is the fact that no one wants to pay for project development at all anymore,but studios and producers still want to own all right in perpituity!
Back in the olden days of the 1990's,I used to make 30-50 g's simply to create and visually develop presentations for network TV,in my case,CBS.
Now that work is done for gratis.
To quote my friend Phil Roman,the great gentleman and mentor to me,"producers nowadays look for the most desperate or uninformed animator to accept these unrealistic prices."
Thanks for this work.
Jerry,
Thanks for the post. And I feel your pain...
Studios these days are constantly doing a catch-22 dance between staying open and advancing the artform, all while the budgets seem to be getting smaller and smaller.
And independent animation... I could bloviate for days on the unrealized promise of the internet to resurrect the animated short and creator driven content...and how, in a way, the pursuit of this idea has done more harm than good.
Anyway, thanks for stopping by, sir.
...by the way,"Captain Capitalism" looks like a million bucks!
Add me to your mailing list,and sign me up as a supporter of "Capitalism"!
I really appreciate this compilation. Would it be possible to extrapolate average frames per week for some of the animators or projects from data already collected?
jwlane,
That is an interesting question.
Some of the books talk about how much footage certain more talented animators could crank out per week, and about what the insane demands of some studios have been during crunch times, but as far as an average for the entire production I think that there would not be enough information to extrapolate that.
Hey, Capt.
email me.
I have some info. for you that would be helpful for this project.
Contact info. is on my blogger profile.
-David N
Nina Paley, about last year's critically-beloved independent animated feature "Sita Sings the Blues"...
http://blog.ninapaley.com/2008/12/
"$80,000 + $50,000 to clear rights + $160,000 living expenses over the years I made the film"
So $290,000.
The film is 82 minutes long, so that comes out to $3536.58/minute and $58.94/second.
Here in Costa Rica, now we are being payed as EU in the sixties :s!! about $600 monthly
*EU = US
Thank you so much for taking the time to make this, it's been really interesting!
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